SEO or Search Engine Optimization is something that has the tendency to establish your brand value on the online platform. It is all about promoting your products or services online to widen the sales horizon. Such a platform relies extensively on SEO optimized articles having requisite keywords as per the content needs. Well, the articles explain about the goodness and usefulness of a product or service. So, it has to be written in compliance with Google guidelines to get accepted. It is a time-consuming process and requires lot of research work. Definitely, SEO based articles are not same as the ones for newspapers. In this regard, keeping specified factors in mind will surely turn out to be helpful.
1. Defining Buyer’s Need:
Understanding the buyer’s persona is highly imperative in the first go. It is certain that you may not succeed without knowing your audience as ideated by the client. The kind of target audience will define the tone of your SEO responsive articles. It will ease your way to personalize the content as per target audience’s requirements. After all, you cannot write in the suitable direction without knowing what your audience needs or would understand from your article.
2. Select Keywords Wisely:
Keywords are the short phrases that will connect your content to the target audience and enabled it to get searched quickly. In this regard, select the keywords carefully. A thorough research about the
trending keywords in relation to your proposed content will help you do the needful. Also, choosing long-tailed keywords has become the need of SEO optimization. With so much competition going on in the online business, make sure to select the content specific keywords and not the generic ones. Of course, the right keywords will enable you to get better search engine rankings without a doubt. Not to forget that the main keywords should be placed in the first paragraph of the article itself;
though, it can be spread out in the entire body.
3. Maintain Keyword Density:
Keywords are crucial to internet research. So, they should be picked very carefully; especially, in liaison with the content written. The keywords placed properly in the content will make it worthy enough to be searched on the Google. Definitely, the keyword placement or density should be maintained as per the length of the article. For example, an article having a length of 500 words should have a keyword density of about 2 to 3 percent of the total word count. Excessive keyword input can hamper the presence of your content on the Google rankings.
4. Gather Extensive Information:
The more information you have about an article; the better it will be to write in detail. Information is the key to each well-written article. So, it is necessary to research as much as possible before writing an SEO based article. In this matter, there is a need to understand the worth of information collected and its contribution towards boosting the search engine ranking of your page. It is certain that a well-researched article has the tendency to establish your brand on the online platform.
5. Making an Outline:
Do not just start writing articles and stuffing keywords for the sake of rankings as excessive keyword stuffing can be harmful for the health of your business. After the information has been gathered to write an SEO based article, it is necessary to chalk out an outline for the article. By making an outline, you will be able to know what to kind of information should be placed at which part of the SEO responsive article. Moreover, it will enable you to write productive articles for sure. Isn’t it?
6. Longer Posts are Better:
When it comes to the matter of writing SEO responsive articles, make sure to keep the word count to 500 or more. Indeed, the longer articles with excellent keyword placement are marked by Google faster for page rankings than the shorter ones. Undeniably, the longer posts are meant to act better in the online promotions as they get accepted quickly by the crawlers.
7. Shorter Paragraphs are Welcomed
As you tend to write SEO based articles, keeping the paragraphs shorter is the best bet. It is because they are easily to read and quick to grab. Moreover, in the fast paced world, no one has enough time to read long and monotonous paragraphs. The shorter ones will enable you to give a grasp on the article in much less time and maintain the interest. So, writing to the point and a longer post in overall word count will help in achieving better search engine rankings.
8. Using Internal Links
Writing for the SEO purpose is not complete without putting internal links on your blogs that tend to direct the reader to other relevant blogs on your site. This relativity and connectivity factor will unveil them to better understanding of the subject. Moreover, the users might get their hands on some more important information on a topic that they might have been looking for.
9. Create Meta Description:
Meta descriptions are said to be the texts occurring below the headlines. In fact, they are the ones that show up in search engines results. This is the reason that they are required to explain about the post as a gist to grab the reader’s attention. With the help of Meta descriptions, the readers will understand the content available in the articles.
10. Add Relevant Images:
Adding images to the content for better explanation will help readers to understand your content faster. In fact, it will increase the relativity factor as “seeing is believing”. Indeed, the images will lend authenticity to your content.
SEO is an important part of online promotions without which developing market goodwill is impossible. In this matter, one should take extensive care in writing SEO responsive articles because they are intended to work towards creating brand name for your company. Of course, you need to keep above-mentioned tips and tricks for excellent search engine rankings.